For the American Girl experience on Roblox, I acted as the Director of 3D, working with the Creative Director to create a fun, exaggerated, and brightly colored art style.
The goal was to exemplify the toy-like fun and playfulness that the American Girl dolls bring to the world, but as an interactive experience within Roblox.
During my time on this project, I also developed a streamlined production pipeline for creating dozens of different American Girl dolls, all based off the real dolls you can get from the American Girl store.
